After WhatsApp

Instagram messages without missing one

Bring your Instagram professional account's direct messages into the same inbox as your other channels, so nobody has to check the app all day.

Create your account
Your storeInstagram
  1. Do you have the blue dress in size M?
  2. Yes, it is in stock. I just sent you the link.
Message

What you can do

Direct messages
Text, photos and story replies in one thread per customer.
Comment to message
Reply privately to someone who commented on your post.
One customer, one profile
See the same customer's Instagram and WhatsApp conversations together.
Team and assistant
Assign chats, use saved replies, and let the assistant answer common questions.

The channel's rules, handled for you

Every platform has limits. Hena checks them before a message leaves, so you are not surprised by a failed send.

  • Replies are allowed within 24 hours of the customer's last message.
  • Each message can be up to 1,000 bytes, about 500 Arabic letters; Hena counts it as you type.
  • Only professional (business or creator) accounts can be connected.
  • Promotional messages outside the window are not allowed.
What fits in one Instagram message
English
1,000 letters
Arabic
about 500 letters
Emoji
about 250

The limit is 1,000 bytes, not 1,000 letters. An Arabic letter takes two bytes, so Hena counts bytes while you type.

Questions

When will Instagram be available?

Right after WhatsApp, once Meta approves Hena's access to Instagram messaging.

Can I use a personal account?

No. Instagram's messaging API works with professional accounts only. Switching is free in the Instagram app.

Will customers see a difference?

No. They keep messaging your account as usual; your team answers from Hena.

Be one of the first businesses on Hena

Create an account now and we will invite you to each channel as it opens.

Create your account